VYE THE LABEL

Vye the Label—where sustainability meets style, exclusively for petites!

At Vye the Label, we are dedicated to providing sustainable and ethically made clothing in fun sizes for petite women. Founded by Vivien Yeung, who was born in Hong Kong, raised in New Zealand, and now resides in Australia, Vye is a reflection of diverse life experiences and a deep-rooted love for nature.

Vivien has a passion helping preserve the planet.  She strives to reduce waste, recycle, and do her part. However, Vye is not just another sustainable fashion brand—our focus is also on creating perfectly fitting clothing for women who are 161cm (5.3”) or shorter.

With a background in fashion and retail, Vivien understands the frustration of finding well-fitting clothes for petite women. Standard clothing often comes with ill-proportioned sleeves, torsos, and lengths. Driven by her personal experience and a desire to make a change, Vivien founded Vye the Label to offer tailor-made solutions for petites without compromising on style or sustainability.

Designed for Petites. No Matter the Size.

Our collection is designed to flatter the petite frame, offering slow, ethical, and tailor-made fashion that celebrates fun and style while committing to sustainable practices.

Slow Fashion

We believe in creating timeless designs that don’t date, allowing you to build a wardrobe with pieces that last.

Sustainable Practices

• Organic Cotton: All our garments are made from organic cotton, ensuring minimal environmental impact.
• Eco-friendly Dyes: We use OEKO-TEX certified dyes, guaranteeing safe and sustainable coloring processes.

Ethical Manufacturing

Our clothes are made in Amfori BSCI certified factories, ensuring that workers are treated fairly and work in safe conditions.

Join us in our mission to combine style, sustainability, and the perfect fit for petites.